FUTURE LIONS 2019
the brief: connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.
the idea: an innovation that would allow Google Home to identify the early signs of Alzheimer's, making it essential to an elderly audience.
we'll launch on World Alzheimer's Day with a Google Home activation:
Ok Google, what's the date?
I'm sorry, I can't remember that
Every 3 minutes, someone in the UK develops Alzheimer's. This World Alzheimer's Day consider downloading Google Uncloud to monitor you or your loved ones for the earliest signs of the disease.