Alzheimer's Society
Google Uncloud

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SHORTLISTED
FUTURE LIONS 2019

the brief: connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago.

the idea: an innovation that would allow Google Home to identify the early signs of Alzheimer's, making it essential to an elderly audience. 

we'll launch on World Alzheimer's Day with a Google Home activation:

Ok Google, what's the date?

What?

I'm sorry, I can't remember that

Every 3 minutes, someone in the UK develops Alzheimer's. This World Alzheimer's Day consider downloading Google Uncloud to monitor you or your loved ones for the earliest signs of the disease.

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