souqs — 
the merchant world

we created a concept that would share the vibrant world of the souqs with 's 21m followers.  

across our in-feed post and story, we achieved the highest engagement rate of the month for any @apple content. 

archway outside Omani souq
archway outside Omani souq

Omani goat market
Omani goat market

Omani perfume vendor
Omani perfume vendor

archway outside Omani souq
archway outside Omani souq

1/4
Muttrah souq
Muttrah souq

Omani souq vendor
Omani souq vendor

Omani vendor
Omani vendor

Muttrah souq
Muttrah souq

1/5
Chicken
Chicken

Omani goat vendor
Omani goat vendor

Omani child at vegetable market
Omani child at vegetable market

Chicken
Chicken

1/4