CHICKEN RUN
PITCH WINNER
CHALLENGE.
Create a charity or non-profit movement and build a brand around it, to create an emotional connection with people through design.
INSIGHT.
40% of kids aged 10 and 11 in London are overweight or obese, and this is highest in underprivileged boroughs.
CREATIVE.
WE CREATE Parkour routes from schools to chicken shops - kids compete in THEIR boroughs to win fresh crepes
