Durex
find us in the makeup aisle

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the brief: help Durex inspire 16 to 24 year olds to stand up for their right to protect themselves, and make carrying and using a condom the norm.

the idea: to empower women to buy and carry condoms, this campaign repositions Durex — taking it out of the dark corners of stores to proudly display it in the makeup aisle.

Durex find us in the makeup aisle

compact carry case to keep your condom with your makeup

Durex find us in the makeup aisle
Durex find us in the makeup aisle