Durex
find us in the makeup aisle

the brief: help Durex inspire 16 to 24 year olds to stand up for their right to protect themselves, and make carrying and using a condom the norm.

the idea: to empower women to buy and carry condoms, this campaign repositions Durex — taking it out of the dark corners of stores to proudly display it in the makeup aisle.

compact carry case to keep your condom with your makeup