Estelle Carrington & Peter Heath

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Greenpeace

Make Earth Great Again

PROBLEM.

Climate change fatigue means well-intentioned people are avoiding conversations about possible solutions

INSIGHT.

People love to make fun of Trump for denying the existence of climate change

IDEA.

Encourage people to send Trump hate-mail to re-engage them in climate change discussions - reverse psychology may even prompt Trump to change his ways

CREATIVE.

Posters direct to website - create Hatemail to send to Trump via post or Twitter