Estelle Carrington & Peter Heath

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harley davidson

Break the Cycle

PROBLEM.

Harley Davidson want to appeal to a new target audience and change the perception that motorcycles are reckless things to drive.

INSIGHT.

Living out a boring routine increases your chances of dying an early death. 

CREATIVE.

BREAKING A ROUTINE TAKES 21 DAYS

We'll partner with TimeOut to offer a 21-day fading tattoo transfer that gives the wearer free entry to high-octane events across London and a reason to live life differently.

Half price coffee for the disloyal customer