tv+
Ted Lasso

an integrated campaign generating hype for Season 2, by spreading Ted’s kindness and unconventional wisdom.

phase 1 — #ToastMe Twitter activation

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#2 TRENDING
50+ BRANDS ENGAGED
51.2M REACH

$0 SPENT

phase 2 — #believe integrated campaign

Ted gets London believing for the EUROs by flooding the city with his famous “believe” sign.

he's painted it up big at Boxpark Shoreditch, and even got it printed in the Evening Standard, as a tear-away sign, before England's derby vs Scotland. 

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