Every Little Helps
2 million tonnes of household food is discarded each year because it's not ‘used in time’, half of which is thrown away whole or in unopened packaging, costing consumers around £2.4bn.
Supermarkets are making big steps to reduce environmental impact of food waste, such as selling wonky veg, but this push doesn’t continue outside the store and into consumer’s homes.
Expand the ‘every little helps’ ethos to include helping the environment.
QR codes allow customers to automatically add use-by reminders to their phone for their weekly purchases
the QR code with