Estelle Carrington & Peter Heath

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warburtons

the future is fresh

24 million slices of bread are thrown away every day in the UK.

CREATIVE.

TV / SOCIAL VIDEO
ACTIVATION
Warburtons half-freeze
Sometimes you know you won't get through a whole loaf quick enough - we make it easy to freeze half your loaf on the day you buy it.

PROBLEM.

INSIGHT.

Many people don't realise they can, or think it's too much effort, to slice and freeze their bread the day they buy it.